Your sales page has one job: to take someone from ‘I have a problem’ to ‘I need to book this.’ Do it well and it can be your hardest-working piece of content. Do it badly, and even a brilliant offer can fall flat.
Here’s a handy checklist to make sure you’ve covered the most important elements of a page that actually converts.
Headline
Have you grabbed their attention? You’ve got seconds before someone decides whether to keep reading, it has to work hard.
Hook
Have you let them see themselves in what you’re describing? Your reader should feel like you’re speaking directly to their situation within the first few lines.
Pain point
Have you shown you understand the problem they’re looking to solve? This is where trust starts to build – people want to feel understood before they’ll listen to your solution.
Solution
Have you offered a way to overcome that pain point? Clearly, and without burying it in jargon.
Overcome objections
Have you outlined the benefits of your service? Think about what’s stopping someone from saying yes and answer those concerns before they can come up.
Social proof
Have you included testimonials to build trust in the service you deliver? (If you need some ideas for how to make your testimonials work harder, read my blog on creating customer stories.)
Call to action
Have you included a single, clear and easy-to-follow next step? One action. Not three competing buttons.
The final checks
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Have you left your reader totally clear on what you’re offering and how it will impact them?
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Have you included keywords in your copy?
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And most importantly… does what you’ve written sound like *you*? (As always, my biggest tip for this is to read it out loud; it makes it much easier to catch anything that doesn’t feel quite right.)
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Want more support with creating copy that converts?
If you’d rather hand your sale page over to someone else so it just gets done, let’s chat about what you’re offering and how we can get it in front of the right people.