Creating connection through content
On-brand messaging and copy that sounds like you, engages your ideal clients and gets you more business.
Running a business solo and juggling all the jobs?
Maybe you don’t have time to update your website copy. Or perhaps you’ve held off on starting your newsletter or blog because you’re not sure what to say. Or, in fact, you’ve got a pretty decent website but you want to know how to get your copy working even harder.
Sounds like it’s time to invest in someone you can trust to take this off your plate and create copy that sounds just like you, at your absolute best.
Let me take those tangled thoughts and ideas and turn the mess into messaging that converts.
From nailing down your brand tone of voice to website copy, customer stories and regular blogs, I’ll write clear and concise copy that captures your voice and attracts the people you most want to work with. Just because you’re a solo small business owner, doesn’t mean you have to do it all alone.
“I am a person who really hates writing copy. I needed a copywriter who would take the time to understand the messages I want to deliver to my clients and take my jumbled thoughts and put them into words that would push my ideal clients to book with me. Sam did exactly that, taking the time to get to know my brand and my voice and create copy to help my services sell.”
Hiral Jethwa
Hiral Jethwa Photography
Growing a brand and need messaging that converts?
Has your business evolved and left your original messaging feeling out of touch with your positioning? Is your team too stretched to put out regular content or are you looking to establish your authority with thought leadership pieces?
Consider me a safe pair of hands to establish and maintain a tone of voice that fits your brand both today and where you’re taking it.
If you’re a marketing consultant looking for someone to deliver the message and content elements of the brand strategy you’ve put together for your client, get in touch.
“Sam is an incredibly focused, innovative and determined marketer with an innate ability to relate to customers. Sam has been a pleasure to deal with from start to finish. She is always forward-thinking, honest and detailed in her approach and she comes up with ideas and suggestions we didn’t even know existed.”
Adam Cavanagh
Spitfire Analytics
Less noise, more clarity, more trust
Whatever you’re selling and however large or small your business is, connection is at the heart of all conversion. And in some ways, it’s easier to create than ever; when there’s so much generic marketing and sloppy AI copy out there, being ‘real’ is what will help you draw in your ideal audience.
People occasionally worry that working with a copywriter will mean that their content won’t sound like them. But the truth is, thanks to the work I do establishing your tone of voice – as an individual or a brand – no one’s going to know I was even there.
You’ll be left with clear, consistent copy that connects with your dream clients and let’s them get to know you so when you have your first call, it will feel like the continuation of a conversation for them.
Tommy Ludgate
The Coach for Creatives
Why me?
I have almost 20 years’ experience creating messaging and compelling copy: first in publishing, now as a copywriter.
Whether it’s working 1:1 alongside you as a solo business owner, collaborating with your in-house team or being one of a group of external experts, I bring the skills to distill all the tangled thoughts and messaging flying around into words that attract, connect with and convert your key audience.
Customer-focused copy made simple.
“Sam is a pleasure to work with, understands the brief quickly, is able to research and understand topics quickly and delivers on brief every time. I highly recommend her.”
Mark Slocock
GPMD
Here for inspiration and resources?
I’ve put together a series of blogs and guides to get you started with your tone of voice, brand positioning, sales page structure, customer stories and more!