Ways we can work together
I work with businesses to create brand copy frameworks and develop their messaging outward from this point. Working with me will:
- Save you time
- Provide a focus to your comms activity
- Create consistent messaging for everyone to use
- Attract more of your ideal clients
- Increase conversions.
Positioning, messaging and tone of voice foundations
Your brand messaging is the foundation for everything you
do. It’s worth taking time to get it right and make sure it reflects your
mission and values as well as connecting with your audience.
Once you’ve established your approach and messaging, you
need the tools to make sure everyone across the business is communicating with
clients in the same way. This is where a tone of voice toolkit comes in.
With messaging and tone of voice in place I’ll write copy
that engages, informs and excites your ideal clients. Your virtual shop window and
your marketing will become clear and consistent, creating real connection and
making conversion a natural next step rather than a hard sell.
If you’re a marketing consultant working with brands and you could use an extra layer of expertise to deliver on your client’s messaging and copy, let’s chat.
“So grateful to have worked with Sam to develop our brand’s messaging! Sam was really able to capture what we were about and develop a tone that was both authentic and sustainable for us to continue using in our material.”
Hind Al Khatrash
Leap Loves Green
Website copy
First impressions matter and your website is often the moment someone decides whether you’re the right fit for them. If your key prospects are unclear on the benefits of working with you it will take more time and work than it should to secure conversions.
I’ll write copy that picks up where your positioning leaves off, giving visitors the clarity and confidence to take the next step. Whether you’re building something new, adding pages for a launch or refreshing what’s already there, the work starts with your audience and what they need to hear.
What’s available:
- Full website copy
- Individual or launch pages
- Case studies
For website messaging that speaks directly to your core audience and clearly communicates your proposition, book a call.
“Sam is a fantastic copywriter and wordsmith. When I work with clients on their marketing strategies, I’m always looking for dependable people who I can rely on to implement activities and work with the business directly to deliver the plan.
Sam is, hands-down, one of those people.”
Louise Gregson-Williams
LEAP Thirtytwo
Regular and one-off content
Consistency builds credibility. Showing up regularly – with content that’s on brand and speaks to the right people – is one of the most effective things you can do for your business.
I’ll take this off your plate. Blogs, newsletters, thought leadership – planned, written and delivered in your brand voice, aligned to your strategic aims.
Whatever type of content you’re looking for, we’ll go on a discovery deep dive together so I can get under the skin of your business and get familiar with not just what you’re trying to say but also how you’re saying it.
What’s available:
- Blog posts and articles
- Newsletters
- Thought leadership content
- Email sequences for launches/announcements
- Presentations
- Pitch decks
- Internal and external reports
It’s important to achieve consistency of message and tone across all your client touchpoints. Consider me a safe pair of hands acting as an extension of your marketing function, creating regular content that converts new leads and nurtures your existing audience. Book a call to find out more about how it will work for your business.
“I run a busy office, and the best use of my time is looking after my clients. Sam’s uncanny ability to know what I’m trying to say, using less words and infinitely better grammar means I can outsource a lot of my content writing. I come up with an idea, give Sam the bare bones, and then the rest just happens and before I know it, the blog is on my website and an email has gone off to my clients encouraging them to take a look. Sam also helped with our brochures and client facing material, working seamlessly with everyone in my office and our website designers. Sam is a trusted member of my team and incredible value for money.”
Dave Lamb
Gibson Lamb
Audits, templates and toolkits
For the times when you don’t need someone to write everything, you just need to get everyone working from the same page. Because inconsistent comms leads to confused messaging and a barrier to conversion.
I’ll audit what you’ve already got, identify gaps and inconsistencies and build the practical tools your team needs to create on-brand content with confidence. The result is less time spent correcting and editing and consistency across every touchpoint.
What’s available:
- Messaging and copy audits
- Tone of voice toolkits
- Copy templates – I’ll write the first one and set your team up to continue independently
Want expert advice, feedback and resources to equip your team to create consistently on-brand content? Let’s talk.
“Sam helped us with our strategic brand positioning and our purpose statement. Thanks to the work she carried out we now have messaging that aligns with our mission and values. Working with Sam was great, she has the ability to craft compelling messages and pays attention to detail.”
Micaëla Raschle Grand
Netcetera
Workshops and training
I deliver engaging, tailored workshops to suit your team. The practical sessions are built around the challenges your team is actually facing and focus on the specifics of your brand messaging.
Popular topics include auditing your existing communications, finding and using your brand voice and connecting with clients through LinkedIn. Nothing off-the-shelf – just focused time together that leaves people with clarity and something concrete to take away.
Get in touch to talk through what would work best for your team.