SMEs, startups and marketing consultants
I work with solo business owners, growing SMEs and alongside marketing consultants and brand designers to create clear, consistent messaging that connects and converts.
From building brand copy frameworks to refining existing messaging, I turn scattered ideas into focused, customer-led copy that attracts the right people and moves them to act.
I’ve worked across industries including fintech, legal, SaaS, coaching and women’s health, and I also run workshops and create internal messaging templates to keep teams confidently on brand.
Collaboration is central to how I work. I won’t parachute in, write a few words and disappear – I dig deep first, uncovering what you stand for and how you want to show up.
Whether it’s website copy, thought-leadership, newsletters or a copy audit, everything starts with understanding your voice and audience. The result? Messaging that saves you time and leads to clearer communication, more confidence and more of the right clients.
“Sam is a very talented copywriter, working with a huge range of brands from high-ticket (complicated) enterprise, to asset-backed NFTs and pizza delivery. Sam works best when she’s working with the team to define the personality and tone-of-voice – setting the direction for the brand to take. Sam has also worked with us on our marketing accelerator and client workshops (which were so popular, the client asked for it to be repeated with other teams twice!)”
Lucy Woolfenden
The Scale Up Collective
Take a look at the ways I can support you to get your brand connecting with your ideal clients.
Website copy
Full websites, one-off pages (including for launches) and case studies.
Regular content
Regular blog and newsletter content taken care of.
Audits, templates and toolkits
Expert advice, feedback and resources to equip your team to create consistenly on-brand content.
Workshops
Tailored training for your team including tone of voice and using content to connect with clients on LinkedIn.
Want to maximise the role AI is playing in your content strategy? Augmenting AI is for you!
What do you want to do next?
I also work with smaller businesses looking for 1:1 support. If this sounds more like you, take a look at my services that are tailored to your needs.
“Sam is responsive and efficient, and a pleasure to work with. She added huge value and reassurance as we worked on the copy for our new website, and helped us create a more consistent and effective writing style.”
Kate Swade
Shared Assets