Augmenting AI - tone of voice training for AI tools
Augmenting AI: reclaim your time and get AI-generated copy that sounds like you
You’re juggling everything else in your business. Your content shouldn’t be a struggle.
It’s time to get the most out of the tools you’re using by adding the human element to transform your AI-generated copy into brand-perfect messaging that converts.
Your challenge
You’re short on time and marketing budget but still looking for impactful, on-brand copy that converts.
You’re already using AI tools for things like blogs, newsletters and social posts but you’re having to spend too much time rewriting the content to get it sounding like you.
You’re looking for better results with less effort – content that’s authentically you without the hands-on editing time.
How I bridge the AI-human gap
AI can provide brilliant tools, but it can’t yet replace you entirely. Whether you’re using Chat GPT, Claude or another AI, I help you bridge the gap and take your content from so-so to smashing it.
Your brand personality is fundamentally human. The language and tone you choose include elements that rely on nuance, storytelling and an understanding of wider context. These all require a human touch!
Think of your AI tools as employees – the better training you provide, the better the output will be.
How does it work?
By adding expert, human guidance to both ends of your content creation process, you can maximise the AI tools you’re using to save yourself time while improving your content.
Discovery
Deep dive into your brand proposition, customers and offering
Creation
Develop your custom tone of voice guide specifically designed for AI tools
Implementation
Train your AI with tailored prompts for your specific content needs
Refinement
Ensure consistency with expert human oversight
What’s included?
- Comprehensive brand discovery session to uncover your unique voice and positioning
- Bespoke tone of voice guide designed specifically for training AI tools to sound like YOU
- Clear instructions for getting the most out of your guide
- Custom prompts tailored to the types of content you're producing
- Content consistency checklist to ensure your brand voice remains authentic
- Edit of your first AI output to create a feedback loop for continuous improvement
Optional add-on: Ongoing light-touch editing of your AI outputs. Think of me as your expert human safety net!
“Having the TOV toolkit to upload before each prompt has been super helpful in giving context to my questions. So much of the work is done upfront that the copy output is really great quality. I always go in and make sure that the copy feels and sounds like me. There are subtleties that AI can’t understand, but this has 100% made my life easier and writing copy no longer feels like a chore. It’s a huge time saver!“
Angharad Jones
Mela Studio
The difference tone of voice can make…
I write my own copy. But take a look at these two versions Chat GPT gave me in response to the request: Write me a short paragraph explaining the benefits to a small business of working with a copywriter. (I’ve left in the telltale em-dashes!)
The first is utterly boring if you ask me. The second, prompted with more examples of my tone of voice, proposition and approach, sounds a lot more like something I might have written myself!
Before
As a copywriter, I can help your small business stand out by crafting clear, persuasive content that speaks directly to your target audience. My expertise allows me to create messaging that captures attention, builds trust, and drives action—whether it’s through your website, social media, or marketing materials. By working together, I can save you time and effort while ensuring that your brand’s voice is consistent and impactful, ultimately helping you attract more customers and grow your business with effective, results-driven content.
After
Hey there! As a copywriter, my job is to make you sound like the absolute best version of yourself – authentic, confident and totally on-brand. I love getting to know your business and your voice so that when people read your content, they feel like it’s you talking, not some stranger behind the screen. I’m all about collaboration, especially when it comes to helping other female business owners amplify their voices. We’ll work together to create messaging that feels right for you, saves you time and makes sure your audience connects with you on a deeper level. Let’s team up to make sure your brand shines in a way that feels completely natural and true to who you are!
How this will impact your business
Without clear guidance, AI tools default to generic outputs. Do you want to sound like everyone else in your sector? Or do you want to stand out and sound like YOU?
Although the AI tools might be free, they’re costing you valuable hours that could be spent on other aspects of your business.
With a professional tone of voice guide, you’ll:
Save almost a day each month on content creation and editing*
Maintain consistent brand messaging across all platforms
Create content that resonates deeply with your ideal clients
Amplify your unique voice in a sea of generic content
Plus, your tone of voice guide works across your entire business – from messaging for new offers to ensuring consistency when working with team members or VAs.
*Based on clients reporting spending over an hour on each piece of content and producing a weekly blog plus monthly newsletter.
How much does it cost?
£500 for the tone of voice toolkit plus all added extras.
From £50 per month for ongoing editing support (priced according to volume).
This is hands down the most cost-effective way to add a copywriter to your team without a hefty retainer!
Ready for more time and better copy?
“Just wanted to say how amazing the TOV guide is! Thanks Sam. It’s given me so many ideas for social posts and strategy.”
Sam McMahon
Clear Day