Website copy
Find your voice
Website copy and tone of voice toolkit
Does your website sound like you on an absolute belter of a day? Does it make you feel really proud to share it with potential clients? Does it leave people energised by what you offer and keen to sign up?
It should do all these things. And it can, with some help…
Chances are, over time what you do for people has changed a bit. Maybe your picture of your ideal client has shifted too. Perhaps you offer a range of services to several different audiences and your key message has ended up a little diluted.
It’s time to strip things back and find your voice.
Stacy DiGregorio
Lotus Heart Mindfulness
How does it work?
I’ll send you a discovery deep dive to work through. You’re welcome to send your responses in any form but I find voice notes can be brilliant for getting you out of your own head and giving me the best idea of your natural voice.
Once I’ve worked through what you send me and filled in any gaps with some more questions, I’ll get drafting. A few weeks later and you’ll have everything you need to make better connections with your audience and win more business.
What will you get?
I’ll send you copy laid out with formatting suggestions for how it will appear on your website.
You’ll also get a full tone of voice toolkit including brand positioning, core messaging, key pillars and tone of voice guidelines. This will help you keep any future web pages sounding on-brand as well as guide the tone for your marketing. If you outsource to anyone like a VA, the toolkit can act as a reference to make sure what they write sounds like you.
Once you’ve updated your website with your new and improved copy, I’ll give it a proofread to dot the i’s and cross the t’s.
How much does it cost?
From £2500.
How do you get started?
“I would highly recommend working with Sam. She is not only an excellent copywriter but truly passionate about what she does and will always go the extra mile. She’s also a stickler for detail! Sam worked with me on my personal website and the transformation has been mind-blowing.”
Lara Sheldrake
Found and Flourish
Just looking for one new page?
If you’re happy with your website as it is but need a new page adding – for a new service perhaps – I’ve got you covered. I’ll use your existing tone of voice and create a page that sits seamlessly alongside your current copy.
What’s the process?
Same as with full website copy, I’ll send you over a discovery form but this will be slightly more focused on the individual page content.
How much does it cost?
From £500.