Website copy
Find your voice
Website copy and tone of voice toolkit
Does your website sound like you on an absolute belter of a day? Does it make you feel really proud to share it with potential clients? Does it leave people energised by what you offer and keen to sign up?
It should do all these things. And it can, with some help…
Chances are, over time what you do for people has changed a bit. Maybe your picture of your ideal client has shifted too. Perhaps you offer a range of services to several different audiences and your key message has ended up a little diluted.
It’s time to strip things back and find your voice.
How does it work?
I’ll send you a discovery deep dive to work through. You’re welcome to send your responses in any form but I find voice notes can be brilliant for getting you out of your own head and giving me the best idea of your natural voice.
Once I’ve worked through what you send me and filled in any gaps with some more questions, I’ll get drafting. A few weeks later and you’ll have everything you need to make better connections with your audience and win more business.
What will you get?
I’ll send you copy laid out with formatting suggestions for how it will appear on your website.
You’ll also get a full tone of voice toolkit including brand positioning, core messaging, key pillars and tone of voice guidelines. This will help you keep any future web pages sounding on-brand as well as guide the tone for your marketing. If you outsource to anyone like a VA, the toolkit can act as a reference to make sure what they write sounds like you.
Once you’ve updated your website with your new and improved copy, I’ll give it a proofread to dot the i’s and cross the t’s.
How much does it cost?
From £2000.
How do you get started?
Stacy DiGregorio
Lotus Heart Mindfulness
Customer stories
Wondering what to do with all those cracking testimonials you’ve got filed away?
Don’t just leave them floating at the bottom of your website. Use them to tell stories so people understand what it’s really like to work with you. Happy clients are one of your biggest assets, it’s time to make the most of them to keep that work coming in.
How does it work?
I’ll take you on a discovery deep dive to get a handle on what you do, who you do it for and how you make them feel. Then we’ll explore the specific projects behind your lovely comments from clients, with you walking me through the process and what you delivered.
I’ll take everything away and come back with compelling customer stories that give anyone considering working with you a proper reflection of what that would mean, in all its glory! Then you can start reaping the reward of your previous work and successes.
What will you get?
I’ll send you copy for your customer stories ready to whack straight on your website.
Also included will be a messaging document pulling out key phrases to use when sharing your customer stories for marketing – on social media and in your email newsletter.
Once your customer stories are online, I’ll give them a final proofread to catch any last errors (within 2 weeks of copy delivery).
How much does it cost?
£500 for 3 customer stories that show your dream clients just how brilliant it is to work with you.
How do you get started?
Caroline Boardman
Caroline Boardman Consulting