Who is she and why did she need my help?
Lauretta is a coaching psychologist, researcher and speaker focused on stress management and resilience. Her approach combines targeted behavioural coaching and teaching specific ways to manage boundaries, values and relationships.
She works 1-1 with individuals as well as workplace coaching, with a focus on equipping people with the toolkit they need to become their own coaches. Lauretta was working with a brand specialist to refine her offering and messaging and needed someone to write copy for the new website she was having designed.
With her academic background, she has a tendency to use a formal tone in her writing which wasn’t going to connect with her ideal clients.
Where I came into the picture
I was approached to join the team of freelancers working together on Lauretta’s new brand. My contact was Lara from Found and Flourish – we met in antenatal classes back in 2017 and were part of the same online communities. She’s a great champion of other self-employed women!
What happened next
I had calls with both Lauretta and the website designer she was working with to get a handle on the project. Using the deck her brand consultant had prepared, I created a discovery deep dive for Lauretta to work through. Once I had all the information I needed, I got to work on her web copy.
“It’s been a wonderful experience. Sam took the time to get to know me, what I am doing and why, and absolutely took the hassle and pain out of the project. She worked collaboratively with a team who were helping me with other areas of my business.”
I delivered the copy for Lauretta and, after a few minor tweaks – suggested by her husband, arguably the person who knows her best! – checked it all over in place on her website.
Where that left Lauretta
With a website in place which spoke to her ideal clients and communicated her approach in an inviting and reassuring way, Lauretta could start building her position as an authority in her field. She started receiving more invitations to write about her work and speak at events.
“I felt that the essence of my message, who I am and what I am trying to achieve was understood and translated beautifully into all the copy Sam has created for me.”
Our relationship today
I went on to write regular blog posts, articles and newsletters for Lauretta for a year after completing her website project. I would draft the copy, upload the material to her website and mail client and schedule posts and mailings. We wound things up when she turned her focus towards completing her PhD.
“The work Sam did for me is an integral part of my business. She helped me get my message out and put who I am across to my audience.”
Find out more about Lauretta
For more information about the impact of stress on our lives, read Lauretta’s blog. You can also find her on Instagram.
