How to establish your brand pillars
Once you’ve got a handle on your brand positioning (go and read this blog if you haven’t already), the next job is finding your brand pillars – the key themes you’ll build your brand language around. They come from your vision, your mission, and the way you want customers to think of you. Here’s how […]
Customer stories: your most underused marketing tool
You’ve done the hard work, the project’s delivered and you’ve got a happy client. Don’t let that go to waste! Testimonials are brilliant on their own (if you’re not collecting them yet, go set up a simple Google form right now – thank me later). But customer stories can bring them to life and let people […]
The sales page checklist every service business needs
Your sales page has one job: to take someone from ‘I have a problem’ to ‘I need to book this.’ Do it well and it can be your hardest-working piece of content. Do it badly, and even a brilliant offer can fall flat. Here’s a handy checklist to make sure you’ve covered the most important […]
How we’ll work together
You’re working one-to-one with me, a real person who wants to get to know you (and your business) and make the process as enjoyable as possible for both of us. We’re collaborating to take your business up a notch. Depending on the work we’re doing, how we work together will look slightly different. But here’s […]
Brand positioning and why it matters
Settling on a strong brand position isn’t just marketing jargon and doesn’t just apply to bigger businesses.